ABBEY STANFORD
Hi.
I’m a health writer with heaps of experience.
Give me complex health information and I'll create something easy to read for anyone who needs it.
I've written web articles, app content, booklets, and everything between. I'll work with designers in Figma, and I'll chat bleed margins with printers. I'll even double-check your HTML <p> breaks if you ask nicely.
My favourite subjects are sexual health and women’s health. But I’m happy to turn my hand to anything that sparks my interest.
Above all, accessibility and readability are my priorities. I can write about any subject at a sixth grade reading level.
And yes, everything I've written for this website passes that test.
“Not only are her specialist skills and knowledge exemplary, but she has a very inclusive style that enables her to communicate complex science in a way that is easily understood.”
How can I help?
Writing articles, app content, and social posts
From rare diseases to the common cold, give me a subject to dig into and I'll tell people what they need to know. Chatting to medical professionals and researchers is all part of the package. Meticulous version control means you can track my process every step of the way.
Running health information training
Do you want to learn more about readability, inclusivity, or writing about taboo subjects? Let's talk. We can tackle any or all of these subjects in a way that works for you and your organisation. We'll work together to create an agenda. This can include presentations, practical exercises, games, activities, or a mix of everything.
Proofing and editing
Do you have stray apostrophes, rogue capitalisation, and sentences that need shortening? That's where I come in, complete with my (virtual) red pen and merciless attitude to cutting words. Let me be the fresh pair of eyes you need to tidy up your masterpiece.
Planning new content ideas
It's easy to get stuck in a content rut. Let me help you plan your upcoming content with brainstorming sessions for every type of brain. No two people come up with ideas in the same way, so we'll tailor the session to get the best from everyone in the room. I'll even bring snacks.
Making your content easier to understand
Did you know the average reading age in the UK is around 11? Everyone deserves to learn about health and their body, so let's make that possible. I’ll take what you have and simplify it, all while keeping its medical credibility.
Auditing your content library
Some people like pina coladas, I like auditing. If your content library is currently a little chaotic I'm here to help. Whether you want to identify content to be cut, highlight gaps in your current offering, or assess a a specific metric. This can be done independently or in collaboration with you and your team.
“Abbey delivered clear, accurate health copy for our website and other resources. I thoroughly enjoyed having her as a colleague and would happily recommend.”
“Abbey is hard-working, trustworthy, friendly and a real team player. She has excellent written and verbal communication skills, with a deep understanding of health literacy and the value of writing in plain English.”
Let's Chat.
If you think I might be a good fit for your content project, big or small, use the form below to describe what you’re working on and how you think I might be able to help. If you’re not sure of the details yet, we can work it out together.